About Us

Welcome to Saltfish, where coastal living meets quality craftsmanship in a celebration of the St Ives way of life. Nestled in the heart of Cornwall, our coastal-inspired lifestyle brand is a tribute to the rich heritage and timeless allure of this charming seaside town.

Though I may not call St Ives my current home, its influence has been etched into the fabric of my life since childhood. At the age of 7, my family and I made the move to Cornwall, settling near Gwithian beach, where the waves crashed rhythmically against the rugged shores, offering a glimpse of the magic that awaited in St Ives.

For us, a trip to St Ives was a cherished indulgence, a sensory delight no matter the season. From building sandcastles on its sandy shores to the laughter-filled arcades and the simple joy of savoring an ice cream cone, the town became a haven of treasured memories. Even during those years when my father delivered parcels as a second job in the winter, I eagerly lent a hand on weekends, soaking in the unique charm of this coastal gem.

As the years unfolded, life came full circle. Now, with a family of my own, our visits to St Ives have become a tradition, a pilgrimage to the heart of Cornwall. Porthmeor beach, with its rolling waves, has transformed into a playground for my growing children, and no visit is complete without a taste of the iconic chips from The Balancing Eel.

The dream of creating a clothing range inspired by St Ives has lingered for two decades. Life's twists and turns meant that it took time to find the right moment. Now, at a stage where action speaks louder than words, I've embarked on the journey to bring Saltfish to life. The name itself, a nod to the town's maritime history, resonates with the humble sardine or pilchard, creatures that once played a vital role in shaping St Ives' prosperity.

With a deep-seated passion for the coastal way of life, Saltfish is more than just a brand; it's a connection to the rhythm of the sea, the spirit of St Ives, and the enduring beauty of Cornwall. I am thrilled to share this venture with you and eager to see how our coastal-inspired creations resonate with those who share our love for the St Ives lifestyle. Thank you for joining us on this journey, and here's to the salt-kissed adventures that lie ahead.